Digital Gino Raidy: 'Instagram has been awesome and to me the role it’s playing is undeniable' Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the...
Advertising Castania Nuts: Tapping into the Public’s Heart through Authentic Brand Storytelling “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily...
Free Talk Retrieving the Free in Freelancer As if living in a country where everyone wants to educate you on your own job wasn’t aggravating enough, the...
Digital 10 Lebanese-Born Agencies to Follow on Instagram Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able...
Digital Top Ten Lebanese Creatives to Follow on Instagram Instagram has always been a platform for creatives to express themselves and showcase elements of their work to a wider...
Digital 5 Arab YouTubers to Keep an Eye On With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...
Industry Talk The Evolution of Lebanon’s Foreign-Speaking FM Radio in the Digital Era Many people feared that the advent of streaming services and music curation platforms would make it hard for radio to...
Free Talk Labaki’s Cannes Win Proves Art is Lebanon’s Firmest Weapon Just a few months after The Insult’s Oscar nomination in the Best Foreign Film category, history has been made again...
Free Talk The World Cup of The Underdogs You don’t have to be following up closely on every round of the 2018 FIFA World Cup to know it...
Free Talk On Lebanese Parliamentary Elections and the Art of Selling Words to a Population in Desperate Need of Action After half a decade of postponement and extended political deadlock, the smell of freshly laid asphalt, resonating sound of recycled...
Digital 2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year? Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to...
Free Talk Seven Resolutions Social Media Marketers Wish They Could Keep in 2018 As digital agencies make their first creative steps into another promising year of hard work, online/offline drama and sizzling brainstorms,...
Digital The Rise of Micro-Influencers: Is Small the New Big? With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...
Digital Tony Abou Ghazaly on PR in the Age of Social Media From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Ads of the Week Most Popular Ads on YouTube across the MENA in 2016 What were the most popular adverts on YouTube throughout 2016? Here is a ranking of the most viewed TVC each...
